With the increase in production and use of technology, businesses and much more have successfully shifted to it. Online businesses have seen to boom much more rapidly, but how does all these businesses offering same products and services remain successful? Social media might play a very important role in increasing the popularity but social media is not enough. We at times forget that searches is still one of the most powerful methods of expanding and flourishing your online business. Although social media may capture headlines, but search is still the workhouse. Search engines helps the business find its customer by scanning your website for the relevant or similar keywords entered by the customer. But this doesn’t mean your job is over and you get to sit idly by: In fact, it’s your job to make sure you are using the accurate keywords on your website so that your company comes up in people’s search engine results. SEO Company Toronto will help you best regarding this scenario.
This process of finding correct keywords is editing it in a way that it comes up in the search engine results is called, SEO or Search Engine Optimization. So, here are five major keyword strategies that you must look after before designing your website.
1.Figure out what interests your present audience:
If your companies or business has managed to climb up the rank in the search engine results, you will likely drive relevant, qualified traffic to your website. Find out what interests your present audience, before stepping forward. Compare your brand, its products/ services you sell to find out some of the keywords your customers use to locate what your company is offerings. Search for the most popular terms in your niche or what you believe is the most common. Knowing what keywords drive those visits will assist you better in figuring out what potential customers are looking for. If those products or services are same as your business objective, modify content about them on your website and all over your digital enterprises.
Now comes the part how to modify these keywords, after figuring out the most important, profitable services or products see if they are present in the top searches result? List down which is missing; and it will become target for paid search/ search engine optimization efforts. You may also use Search Engine Keyword Tool which helps you to measure the popularity of the keyword phrase based upon its search volume and which helps reveal related keyword phrases you may never have thought of. Like, “SEO Services Toronto”, “SEO company Toronto” etc.
2.Being ahead of the trends:
Yes, keep up with the trends and latest news and stay ahead of the trends. What would be better than ahead in the race of thousands or more. Identify the trend and relevant keywords trends before your competitors do and implement on it. Refer to the Google Trends or others and run comparative queries on the keywords you know are important to your business now against those what your guts tells might be up-and-coming. Lastly, look to find out if any are trending up or down to help forecast where your new attention should be exactly focused. If digital marketing company is coming up in Toronto searches, then Toronto digital marketing companies can add keywords like, “Digital Marketing company Toronto” to climb up the ranks.
3.Investigate what your competitors are lacking:
Research is always important than anything to succeed in any field, but keeping the research related to your competitors is very important to. Your competitors may have conquered upon several keywords that is helping them target the audience, compare these and work on those to work up your rank. Thorough research can reveal those opportunities your competitors have been overlooking and therefore, would be excellent for you to stake your claim. Your online competitors might seem completely different than your “real world” ones but, that doesn’t make them any weaker contenders. You may use Google Keywords Tool or any other to find keywords that rank your competitors in the top searches compared to the results of your competitors. You may want to focus your overall marketing and latest products development efforts in these areas instead of trying to compete in a saturated marketplace. This process of analysis is referred as content gap analysis. This process can assist you in ensuring if you are keeping up with the competitors or not and simultaneously, provides you an opportunity to get hold of those keywords. By adopting a few of those search keywords, you may see a boost in your SEO ranking greatly.
4.Seeking guidance from your competitors:
In rewarded searches, your competitors can offer on your brand name or vice versa. You can discover if they are doing simply by searching your company name. But you can also use competitive research tools to find out what other keywords your competitors offer and understand roughly on how much they are rewarding. If using Google Adwords account or any other tool to analyze the competition can help you get some free sneak peeks from the other parties. Top SEO companies propose such offers to assist in ranking up your site or to check on your competitors.
5.Go through the finance returns: Is it a profit or loss?
After you complete your research about how and which method you must opt to keep up the rank among the search results, you must see if the investment done will bring enough profit or not. Again, SEO companies help in estimating the amount required and the returns it would bring, apart from these there are several Search Engine tools which can help you estimate the cost you require to invest. Take your time to research and understand how much of a return of investment specific keywords provide. Fro example, if a keyword costs $0.80 and brings 100 visitors while another keyword cost $0.30 and deliver 500 visitors, the latter is definitely, the best value. Also, observe what happens once those customers get hold of your site. A few keywords may attract loads of visitor but not many leads, sales or subscribers as others.
Content Marketing | SEO | Awkward Media 